The Concept and Process of Marketing Essay Example | Topics and Well Written Essays - 1000 words

The Concept and Process of Marketing - Essay ExampleProducers fully understand the cherish of their products but the consumer has no idea about that products regard as. Due to this producers swallow to come up with strategies of creating awargonness to clients about the existence to the product, as well as going a step further of making its value known to the nodes (Khonat, 2012, p.22). Moreover, merchandising can also be soundless from the organization perspective. Here it can be said to be a process of the management finished which they are able to recognize, anticipate as well as satisfy customer needs in a profitable way. This definition has three main elements first management has to be aware of customer needs, then come up with ways of satisfying them and finally they need to foresee customer needs. Upon the action of a particular product, the producers need to wee a comprehensive understanding of their customers in order to have a long-term relationship with them (Ho uston, 2006, p.81). However, producers cannot overlook their objectives in origin thus the whole process of merchandise has to reap maximum profits to the producer. Customers are very important in business since it is through them that business objectives are accomplished. According to Khonat (2012, p.22), the main aim of business is profit making and this can only be achieved through two processes buying and selling. Customers participate in the process of buying, however they have to gain value for their money this is called customer satisfaction (CS). CS is very important in business as it is able to retain customers as well as attract more customers. When customers are satisfied with the products they buy, a swell exchange relationship is created between the two parties. Houston (2006, p.82) explains that market evolved in the early 1990s when business scholars complete the importance of understanding the relationship between venders and potential buyers. Before its evoluti on, marketing was considered to be enclosed in the greater spheres of economics concepts. As buyers sought to come up with ways of establishing a stronger buyer/seller relationship, marketing emerged. In the early stages of marketing, organizations were less concerned about customer satisfaction but quite an concentrated all their efforts into the philosophy of selling-as-much-as-we-can. With deeper studies into the marketing field, producers came to realize the importance of customer satisfaction in attracting and memory of customers (Brody, 2001, p.20). Today marketing is among the most pursued fields in the world of business. The main objective of marketing is creating a good relationship between the buyer and the seller (Khonat, 2012, p.22). Hence buyers should get satisfied with what they buy, at the same time sellers should earn a profit from what they sell. Marketing is important to both the seller and the customer when done effectively. It makes the sellers products known to the market and through this the seller is able to increase sales. On the other hand, buyers are able to know the existence of new products in the market, increasing their buying variety. Unfortunately, the persuasive nature of marketing has lead to the making of wrong choices by buyers (McDonald & Roberts, 2003, p.18). As such marketers should not exaggerate their product value rather they should convince customers using the exact value properties of the product. Let us consider the Coca genus Cola Company in its internal and external environment.